Potato Groceries
Reducing shame in the food distribution process for low income families
My contributions: User research, define key user flows, prototyping, art direction
Context
This project stemmed from a creative jam between Adobe and SoDA Agencies. The task was to create an app that improve part of the chain of food collection and distribution.
Problems
Shame is an deterrent that prevents low income families from participating in public assistance programs.
Solution
Potato is an app that connects food retailers with low income families so that they can access foods digitally.
Research
I summarized the interview notes from a research conducted with 40 social counselors across the US. It was conducted by the National Council on Aging.
About
Claudia is from Senioa, Georgia. Daughter of two farmers.
Growing up, her family struggled to make ends meet, often relying on government assistance.
Education was not a priority and she could only acquire a high school education before having to take odd jobs to support her family.
Needs
Claudia needs a way to access her benefits digitally and be educated about her health
Designs
For food insecure households, access to food isn't enough. Potato also educate users about the nutrition of their cart items against USDA recommendations for a balanced diet.
Further inside the "Nutrition" tab, Claudia can track her purchases over time. Leveraging on her purchasing data, Potato makes recommendations to help with her deficiencies.
